Enterprises by conventional marketing inventory backlog. Usually manufacturers according to their own subjective imagination, will be the same product to produce thousands of pieces, and then wholesale to the market. As a result, many products do not meet the needs of consumers. You can often see slogans such as "great sale" and "great auction". This not only seriously affects the economic benefits of enterprises, affects the survival and development of enterprises, but also reduces the return on investment and profitability of enterprises. But also affects the enterprise image, reduces the enterprise brand value.
Some statistics suggest that counterfeiting is on the rise in China. Not only are the Numbers growing, so are the ways in which they are faked. Some counterfeiters even export fake imports to other countries and regions. Counterfeit products are on the rise, and companies and individuals are less effective at fighting counterfeits because of the shadows and people's poor ability to identify fake goods, as well as inadequate legal support. The lack of anti-counterfeiting and anti-counterfeiting efforts has led to the proliferation of fake and inferior products, but also led to the loss of consumers' information on some brands, bringing a devastating blow to the brands.
The commodity promotion usually is lucky draw with bill or by the scratch type mark that carries on commodity lucky draw, also have manufacturer puts prize or cash directly in the packing box of commodity, although this kind of method is simple and good carry out, but have a product promotion effect only, and this kind of promotion lacks fresh feeling to consumer more and more. Face increasingly fierce competition market, each business in order to promote the product sale, exert all one's strength, a variety of discounts, promotions and gifts such as flying.
The rapid development of economy has brought about the rapid development of media and the acceleration of people's pace of life. The fast pace of life and the prosperity of entertainment programs have greatly reduced the acceptance efficiency of advertisements by consumer groups. Every Chinese person is harassed by 500 advertisements on average every day, while in the United States, the number is 5,000.